Clothing

What is greenwashing?

Consumers lack reliable information about how sustainable a product is, and often are confronted with misleading commercial practices like greenwashing. Therefore clear rules for companies to substantiate the environmental impacts or benefits of their products or organisations are needed!

The European Commission has made a video explaining the new strategy in relation to greenwashing and how to label goods in the future. LINK

 

The strategy aims to create a greener, more competitive sector that is more resistant to global shocks. The Commission's 2030 Vision for Textiles is that:

• all textile products placed on the EU market are durable, repairable and recyclable, to a great extent made of recycled fibres, free of hazardous substances, produced in respect of social rights and the environment
• ”fast fashion is out of fashion” and consumers benefit longer from high quality affordable textiles LINK 
• profitable re-use and repair services widely available
• the textiles sector is competitive, resilient and innovative with producers taking responsibility for their products along the value chain with sufficient capacities for recycling and minimal incineration and landfilling